Urban Insights Becomes First Corporate Sponsor
SAN DIEGO, Calif., Feb. 10, 2015 – The Rady School of Management at UC San Diego today announced the launch of its Center for Business Analytics, which will serve as a platform for research and innovation in big data analysis for private businesses and public agencies.
Rady School also announced that Urban Insights Associates, Inc., a wholly owned subsidiary of Cubic Transportation Systems, a business segment of Cubic Corporation (NYSE:CUB), is the Center’s first corporate sponsor.
In a joint statement Rady School’s Professor of Marketing Karsten Hansen and Associate Professor of Marketing On Amir said, “We are privileged to welcome Urban Insights as our first corporate sponsor and partner of the newly launched Rady School Center for Business Analytics. The partnership and generous support Urban Insights is providing to the Rady School’s Center for Business Analytics will enable the advancement of innovative research and increase collaboration with businesses and public agencies. Data analytics is revolutionizing the business world and the Center for Business Analytics will help prepare Rady’s graduate students to become leaders in this sector.”
Urban Insights is a professional services firm that brings the application of big data tools and data science-based deep analytics techniques to public transportation agencies, road authorities and municipalities. Outcomes help clients improve operations, reduce costs and better serve travelers. Merging its transportation analytics expertise with its parent company’s more than 40 years of domain experience, Urban Insights has the industry knowledge and insight into how transportation networks operate to focus on the problems unique to transportation and to help operators identify the information that will achieve their operational goals.
“It is a great honor to be associated with the new Center for Business Analytics. This furthers our commitment to the corporate citizenship that supports our communities and demonstrates our leadership in this area,” said Matt Cole, acting general manager, Urban Insights, and executive vice president, strategy, business development and diversification for Cubic Transportation Systems. “Universities are performing cutting edge research that connects us to an international network of scholars and practitioners, and this relationship gives us the access, the products of which we can in turn bring to our customers. The result is a win-win that supports Cubic’s NextCity mission – to continue innovating technology products and services that bring ‘smart’ transportation to cities of the future through our fully integrated, whole of transportation journey and payments management platform.”
For the Rady Center for Business Analytics, the collaboration will provide MBA students access to Urban Insights’ transportation clients to engage them in project work that fulfills course requirements and encourages interest in public transportation as a career direction.
About Rady School of Management at UC San Diego
The Rady School of Management at UC San Diego is a business school at the confluence of business, science and technology. Our MBA program encourages students to be visionaries who pursue the extraordinary, incubate new ideas, reinvent existing businesses and establish new companies. To find out more about the Rady School visit www.rady.ucsd.edu.
About Urban Insights
Urban Insights operates as a wholly owned subsidiary of Cubic® Transportation Systems, Inc. and provides transportation-specific consulting, services and technology that merge its parent company’s domain expertise and technology heritage to empower transportation organizations to gather data, comprehend insights and act on them. Through the Urban Insights approach to business analytics, cities, transportation agencies and authorities can improve operations, reduce cost and better serve travelers through data-informed insights that previously could not be derived using standard reporting tools and methods.
For more information about Urban Insights, please visit the company’s website at
Media Contact for the Rady School
Rady School of Management at UC San Diego
Media Contacts for Urban Insights/Cubic:
Montner & Associates
PH: 203-226-9290 ext. 112